Building a Podcast Brand from Scratch

Case Study

End-to-End Creative Direction • Visual Identity • Motion Design • Audiovisual Production

The Challenge

The client wanted to launch a new podcast from zero.
The challenge wasn't simply producing episodes.
The objective was to build an audiovisual identity capable of creating recognition across every platform while generating reusable content for long-term communication.

MY ROLE

Creative Direction • Brand Identity • Podcast Production • Motion Design • Sound Design
Video Editing • Content Strategy • Client Communication • Creative Consulting

THE PROCESS

Research → Creative Strategy → Brand Identity → Art Direction → Recording → Editing →
Motion Graphics → Content Repurposing → Publishing → Iteration

DISCOVERING THE BRAND

Understanding the Client

Every creative decision started with conversations and questions. The goal wasn't to design a logo. It was to understand the personality behind the podcast.

Questions explored:

• Who are you speaking to?
• How is that ecosystem like?
• What emotion should people remember?
• Why should someone keep listening?

BRAND IDENTITY

RECORDING

Each episode required balancing technical quality with natural conversation.
Beyond recording, I continuously evaluated interview dynamics and suggested improvements whenever storytelling or pacing could be strengthened.

MOTION DESIGN & SOUND DESIGN

Rather than using generic motion graphics, every animated element was selected based on audience research. Since the podcast targets the diving community, I incorporated iconic underwater symbols—such as ascending bubbles, diving tanks and marine-inspired visual cues—to create immediate recognition and strengthen the brand identity. The objective was to make viewers feel connected to the podcast's world from the opening seconds.
Music wasn't chosen for aesthetics alone. It reinforced the brand personality while creating a recognizable opening experience for every episode.

CONTENT ECOSYSTEM

Another important part of the project was extending the value of every recording.
Instead of producing a single long-form episode, I transformed each session into multiple assets adapted for different channels and audiences.

As content was published, I worked closely with the client to evaluate audience response.

Together we refined:

• Short-form duration
• Editing rhythm
• Visual pacing
• Interview structure
• Content priorities

CLIENT COLLABORATION

I wasn't simply executing requests.
I actively participated in creative discussions, proposed improvements and helped shape both the audiovisual identity and the interview dynamics throughout the project.

Business IMPACT

✓ Built a recognizable audiovisual identity
✓ Created a reusable branded content system
✓ Increased the amount of publishable content from every recording session
✓ Established a scalable production workflow
✓ Strengthened collaboration through continuous creative iteration

TECHNOLOGIES

DaVinci ✽ After Effects ✽ Photoshop ✽ Illustrator ✽ Pro Tools ✽ Adobe Premiere ✽ Google Analytics ✽ ChatGPT